For ten years, Kickstarter founder former CTO Andy Baio has been compiling his “Pirating the Oscars” reports, which document which Oscar-nominated movies are available as downloads on P2P and other file-sharing services, measuring how effective the studios are at controlling leaks of “screeners” — DVDs set to members of the Academy for review consideration. This year marks a turning point for the industry, as it ends a three-year-long trend of increased screener leaks.
However, Baio says, the studios have “won the battle and lost the war,” as this year also marks the first year that 92 percent of the nominated films were “available as high-quality DVD or Blu-ray rips.” As Baio notes, “If the goal of blocking leaks is to keep the films off the internet, then the MPAA still has a long way to go.”
But the MPAA may have little to do with the decline. Oscar-nominated films could be coming out earlier in the year, making screeners less important.
Or maybe the interests between the mainstream downloader and industry favorites is diverging? If the Oscars are mostly arthouse fare and critical darlings, but with low gross receipts, they’ll be less desirable to leak online. It would be very interesting to track the historical box office performance of nominees to see how it affects downloading. (Maybe next year!)
The continuously shrinking window between theatrical and retail releases may be to blame. After all, once the retail Blu-ray or DVD is released, there’s no reason for pirate groups to release a lower-quality watermarked screener.