Jacob “Jack” Goldman, the founder of Xerox PARC, died Tuesday at 90. In the New York Times‘s obit, John Markoff describes how Goldman’s vision convinced a copier company to invest in the future, even if it had no idea what to do with the returns: “PARC researchers designed a remarkable array of computer technologies, including the Alto personal computer, the Ethernet office network, laser printing and the graphical user interface. … Years later, Dr. Goldman explained Xerox’s failure … as part of a large corporation’s unwillingness to take risks.”