Boing Boing Staging

Chubettes, the badly-named clothing line for overweight girls, 1957

This 1957 ad for “Chubettes,” a line of clothes for “plump” youngsters, betrays an ad agency where the person who thought up the product names was vastly outclassed by the illustrator. I mean, seriously: was there ever an overweight kid who greeted the news that Mom was buying her some “Chubettes” with delight?

Chubbettes, 1957

(via Boing Boing Flickr Pool)

Exit mobile version