“To put it very simply, the experiments show that when people think they are drinking alcohol, they behave according to their cultural beliefs about the behavioural effects of alcohol.” — Anthropologist Kate Fox, writing for the BBC. (Via Ed Yong)
“To put it very simply, the experiments show that when people think they are drinking alcohol, they behave according to their cultural beliefs about the behavioural effects of alcohol.” — Anthropologist Kate Fox, writing for the BBC. (Via Ed Yong)