Over at IFTF's Future Now blog, my colleague Bradley Kreit continues his quest for caffeinated breakfast foods. Perky Jerky is fortified with the stimulant guarana that "powers professional adults to keep them focused and alert all day long." Someday, my idea for caffeinated toothpaste will see the morning light… From Future Now:
One of the things that interested me about Perky Jerky is that their target customer isn't college students or other younger people most likely to experiment with functional foods. Instead, they're going after professional adults, to the point that the banner on their homepage reads "Demand Perky Jerky… Get your boss to pay for it." I've spent more time than is probably reasonable trying to figure out what sort of office would want to bypass coffee for caffeinated meat, and thus far, I could imagine Perky Jerky doing well at something like a hedge fund, or at something like an offshore oil rig. Basically, an office heavily skewed toward men, where people work long hours. And yell a lot.
"Will Your Bacon be Caffeinated?"
