When a NewspaperWood log is cut, the layers of paper appear like lines of a wood grain or the rings of a tree and therefore resembles the aesthetic of real wood. The material can be cut, milled and sanded and generally treated like any other type of wood.
Presumably this means the stuff could be pulped and processed into paper, or “paper,” or “NewspaperWoodPaper,” which would be a big ecological breakthrough. I think. I’m actually pretty confused right now. (Via Inhabitat.)