Marc Canter's Digital City

Douglas Rushkoff 6:44 am Mon Oct 4, 2010

Marc Canter – the guy who brought us Macromedia and the first multimedia authoring tools wants to help post-industrial cities like his own Cleveland re-employ its citizens in a new economy.

Unlike me, however, instead of building business from the ground up, Canter believes that the corporate-employee relationship can be salvaged and revitalized. His answer, Digital City Mechanics, is dedicated to re-educating workers in basic net skills while re-educating companies in hiring and organization. Given that the former rust belt is now the polymer belt (cellulose water bottles, anyone?) he may just be onto something. If nothing else, I have learned from experience: do not underestimate this man.

The above video was shot on an iPhone at the Open Video Conference, where Marc was hoping to help figure out how to fill in the gaps for open standards in web video production and distribution.

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