Jamiroquai: Where's he now? Pimpin' instant ramen in Japan

Xeni Jardin 8:53 am Sat Jun 12, 2010

Well, I suppose we all have to pay the rent. In the Japanese television commercial embedded above, Jamiroquai's Jay Kay sings an alternate version of the band's '90s funkyraver smash hit "Virtual Insanity" in which the lyrics have been changed to praise the noodly goodness of Cup Noodle instant ramen (known in the USA as "Cup Noodles").

Virtual insanity, indeed! Here is the official Cup Noodle campaign site.
(via watashi no tokyo, via Gavin Purcell)

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