Die Antwoord: Whoah. That's some hardcore marketing.

Xeni Jardin 3:14 pm Wed May 5, 2010

To promote their forthcoming debut album release on Interscope (news of which first broke here on Boing Boing), Ninja of Die Antwoord gets a full-back tattoo of the album title, $0$. (And yes, haters, it's real: Ninja explains to Boing Boing that the video documents an uninterrupted 11-hour inking session, all in one shot).

Video here.

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