Fans of Robert Anton Wilson, the Principia Discordia, and the Church of the Subgenius will appreciate this delightful logo. To understand (or rather experience the illusion that you understand) the meaning of "fnord," I direct you first to the references I listed above, the contents of which are inextricably linked to the original bOING bOING print 'zine, and also the Fnord wikipedia page, where I found the image above.