Teens tweet

Danah boyd has a sober second look at some widely cited research from Nielsen (reported on Mashable) that states that “teens don’t tweet.” Bottom line: teens tweet.

We have a methodology and interpretation problem. As Fred Stutzman has pointed out, there are reasons to question Nielsen’s methodology and, thus, their findings. Furthermore, the way that they present the data is misleading. If we were to assume an even distribution of Twitter use over the entire U.S. population, it would be completely normal to expect that 16% of Twitter users are young adults. So, really, what Nielsen is saying is, “Everyone expects social media to be used primarily by the young but OMG OMG OMG old farts are just as likely to be using Twitter as young folks! Like OMG.”

We have a presentation problem. Mashable presented this report completely inaccurately. First off, Nielsen is measuring 2-24. My guess is that there are a lot more 24-year-olds on Twitter than 2-year-olds. Unless Sockington counts. (And she’s probably older than 2 anyhow.) Regardless, the Nielsen data tells us nothing about teens. We don’t know if young adults (20-24) are all of those numbers or not. If all 16% of those under 24 on Twitter were teens, teens would be WAY over-represented in proportion to their demographic size…

There’s more, be sure to read it. File under lies, damned lies and statistics.

Teens Don’t Tweet… Or Do They?