Starbucks Twitter campaign hijacked by documentary about Starbucks' union-busting

Cory Doctorow 9:57 pm Thu May 21, 2009

Filmmaker Robert Greenwald's documentary about sleazy unionbusting at Starbucks debuted the same day as Starbucks new Twitter campaign, so he hijacked the campaign to spread information about Starbucks' bad labor practices.

On a blog post published at the anti-Starbucks website Brave New Films created, people were encouraged to take pictures of themselves in front of Starbucks stores holding signs targeted at the company's "anti-labor practices." These users are then told to upload these photos onto Twitpic and tweet them out to their followers using the hashtags #top3percent and #starbucks. According to the post, these are the official hashtags that were designated by Starbucks itself for those who wanted to enter its contest. Within hours, several people had followed these guidelines and there were dozens of Twitpics in front of stores across the country.

As of this writing, the anti-Starbucks YouTube video has amassed over 30,000 views and was featured on the front page of social news site Digg. Greenwald said that Brave New Films is not done with its offensive against the coffee company, but he was hesitant to reveal his next steps.

Anti-Starbucks filmmakers hijack the coffee company's own Twitter marketing campaign

(Thanks, Simon!)

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