This pachinko parlor in Aomori raises typically unanswerable questions about choices of packaging and vocabulary. Why the big “X” at front-center? Why pictures of big cats? And then there’s this strange poetic text superimposed on the pictures:
It is new century arrival to an amusement
RISING reverses common sense.
Please spend the pleasant time of a thrill and excitement.
The first and last lines manage to convey a message, but the middle line remains wonderfully mysterious—to me, at least.
Inside the building, it was a hellish environment of second-hand cigarette smoke, noise from machines, and badly amplified music, loud enough to induce hearing damage. Really the interior looked a bit—tawdry.