My friends Matt and Loretta (Matt wrote several fantastic articles for the print edition of bOING bOING) have launched the website for their delightfully eclectic retail store in Brattleboro, Vermont, called Boomerang. You can order products online ranging from Cherry Print Rhumba Panties, Mirrored Die-Cut Acrylic Seahorse Necklaces, to Think Fast Hippe T-shirts.
Amid Boomerang’s pistachio striped walls and Pacific Coast-meets-New England woodlands décor, retro-styled classics pack the racks alongside fashion-forward lines, high-end resale, and designer vintage pieces. Artful political tees and one-of-a-kind hand crafted jewelry round out a jumble of expertly edited wares, all subject to the savvy eye and fun-loving spirit of Palazzo, a former actress turned retail dynamo who prefers to keep the business on a short leash, working the floor herself—along with Boomerang’s famously helpful staff—five days a week.