Why do we gossip? Apparently, the trait evolved as an important way to bond small groups together. In recent years, evolutionary psychologists have began studying gossip, first to define what it is (and isn't) and then to explore why it evolved. The new issue of Scientific American Mind surveys the latest science of gossip. From SciAm Mind:
Why does private information about other people represent such an irresistible temptation for us? In his book Grooming, Gossip, and the Evolution of Language (Harvard University Press, 1996), psychologist Robin Dunbar of the University of Liverpool in England suggested that gossip is a mechanism for bonding social groups together, analogous to the grooming that is found in primate groups. Sarah R. Wert, now at the University of Colorado at Boulder, and Peter Salovey of Yale University have proposed that gossip is one of the best tools that we have for comparing ourselves socially with others…
The aspect of gossip that is most troubling is that in its rawest form it is a strategy used by individuals to further their own reputations and selfish interests at the expense of others. This nasty side of gossip usually overshadows the more benign ways in which it functions in society. After all, sharing gossip with another person is a sign of deep trust because you are clearly signaling that you believe that this person will not use this sensitive information in a way that will have negative consequences for you; shared secrets also have a way of bonding people together. An individual who is not included in the office gossip network is obviously an outsider who is not trusted or accepted by the group.
There is ample evidence that when it is controlled, gossip can indeed be a positive force in the life of a group. In a review of the literature published in 2004, Roy F. Baumeister of Florida State University and his colleagues concluded that gossip can be a way of learning the unwritten rules of social groups and cultures by resolving ambiguity about group norms. Gossip is also an efficient way of reminding group members about the importance of the group’s norms and values; it can be a deterrent to deviance and a tool for punishing those who transgress.
Science of Gossip, Buy Grooming, Gossip, and the Evolution of Language (Thanks, Marina Gorbis!)
Previously on BB:
• Psychology of rumors
