The Daily Swarm reports that Dr. Martens’ parent company fired Saatchi and Saatchi London, creators of the campaign I posted about yesterday featuring dead punks Photoshopped into wearing the company’s boots in heaven. Apparently the campaign was just a concept that the ad agency submitted but was never approved. From a Dr. Martens press release:
Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.As a consequence, Dr Martens has terminated its relationship with the responsible agency.
Link (Thanks, David Prince!)
Previously on BB:
• Famous dead punks hawk Dr. Martens Link
UPDATE: BB pal and media critic Douglas Rushkoff smartly comments that “basically, the story is being written by the same outlet that leaked the images that no one intended should be released.”