Dr. Martens fires ad agency over punks in heaven campaign

David Pescovitz 9:05 am Thu May 24, 2007

The Daily Swarm reports that Dr. Martens' parent company fired Saatchi and Saatchi London, creators of the campaign I posted about yesterday featuring dead punks Photoshopped into wearing the company's boots in heaven. Apparently the campaign was just a concept that the ad agency submitted but was never approved. From a Dr. Martens press release:

Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

As a consequence, Dr Martens has terminated its relationship with the responsible agency.

Link (Thanks, David Prince!)

Previously on BB:
• Famous dead punks hawk Dr. Martens Link

UPDATE: BB pal and media critic Douglas Rushkoff smartly comments that "basically, the story is being written by the same outlet that leaked the images that no one intended should be released."

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