John sez, “A variety.com article that suggests that 18 to 34 year olds in Europe download music and films because they don’t trust the entertainment biz to provide bang for their buck. In the U.K., 35% of those asked did not think entertainment companies respected the rights of people who pay for digital entertainment, with that figure rising to 46% in France.”
Some 41% of 18- to 34-year-olds in the U.K. did not trust entertainment companies to provide them with value for money, compared with an even higher figure of 54% in France. In the U.K., 35% of those asked did not think entertainment companies respected the rights of people who pay for digital entertainment, with that figure rising to 46% in France.
“It’s bad news for the entertainment companies in that consumers are saying they’re used to getting what they want, when they want, without paying for it on the Internet,” said Gail Becker, Edelman’s global head of digital entertainment division. “People are asking if I am going to pay for my entertainment, what value are you going to give us?”
(Thanks, John!)