Bruce Schneier's column on Wired News today does an excellent job of explaining why bad security drives out good — that is, why crummy security products outsell products that actually make you more secure:
I see this kind of thing happening over and over in computer security. In the late 1980s and early 1990s, there were more than a hundred competing firewall products. The few that "won" weren't the most secure firewalls; they were the ones that were easy to set up, easy to use and didn't annoy users too much. Because buyers couldn't base their buying decision on the relative security merits, they based them on these other criteria. The intrusion detection system, or IDS, market evolved the same way, and before that the antivirus market. The few products that succeeded weren't the most secure, because buyers couldn't tell the difference…
In reality, we have to rely on a variety of mediocre signals to differentiate the good security products from the bad. Standardization is one signal. The widely used AES encryption standard has reduced, although not eliminated, the number of lousy encryption algorithms on the market. Reputation is a more common signal; we choose security products based on the reputation of the company selling them, the reputation of some security wizard associated with them, magazine reviews, recommendations from colleagues or general buzz in the media.
All these signals have their problems. Even product reviews, which should be as comprehensive as the Tweakers' Secustick review, rarely are. Many firewall comparison reviews focus on things the reviewers can easily measure, like packets per second, rather than how secure the products are. In IDS comparisons, you can find the same bogus "number of signatures" comparison. Buyers lap that stuff up; in the absence of deep understanding, they happily accept shallow data.
