From the marketing material:
“Everyone should be able to live life to its fullest. I used to believe I did. I felt confident in myself, and my relationships. I exercised regularly. I slept quietly through every night, and awoke each morning feeling refreshed and ready to start a new day. I now know I had a treatable disorder…”
From the artist’s statement:
HAVIDOL taps into our collective desire and expectation that there is always room for improvement, while walking the line between poking fun at ourselves and wondering how to obtain a prescription. The marketing message leaves us with the sense that we are never good enough, nor have enough. Are we a society of hypochondriacs, or are we biologically built and genetically urged to out-compete our peers and former selves? Cooper’s works on exhibition comment on our temperamental relationship to western medicine, built upon the idea of a malfunctioning body or mind, and the yearning to believe everyday life can be remedied.
Link to Havidol.com Link to the gallery (Thanks, Heather Sparks!)
Previously on BB:
• Justine Cooper’s photos of the American Museum of Natural History Link