An executive at IFPI — the international recording industry association — has declared DRM to be “dead” — though he warns of “Son of DRM,” whatever that means. He promises that the major labels will always be at the center of the music industry, too (he runs an indie label). New Music Strategies speculates that the labels will shift to even more online surveillance, more lawsuits against fans, and worse End User License Agreements (I don’t see how you accomplish this last one without DRM, though).
DRM as we know it is over. There may be Son of DRM but that’s another matter. Right now its dead, the majors are moving towards the new model. The one thing you can be sure of is they will still be at the centre of the world music industry whatever happens. The independents are another matter. As our sector’s share has fallen by almost half in just over twelve months, the new model for us is partnership. It always was, I’m just not sure we got it.
(Thanks, Andrew!)