Bra transforms into bag

David Pescovitz 8:14 pm Thu Nov 9, 2006

Japanese European lingerie company Triumph is showing off a concept bra in Japan that can be transformed into a shopping bag. The aim is to discourage the use of environmentally-harmful plastic bags. Triumph has no plans to take the bra to market. From the AFP:

Lingerie maker Triumph has regularly designed bras aimed at drawing attention to social issues and to raise its own profile. Last year it unveiled a bra that can be heated in a microwave so as to help save on indoor heating costs.

The "Bra Rangers" — named in a nod to the television characters that morph into superheroes — come with matching underwear whose pocket has the inscribed message, "No more plastic bags!"

The bra-turned-bag is made of polyester fiber created through recycling. The bra straps can be tied onto the bag as ribbons.

Link (Thanks, Natalie Zee Drieu via Coquette!)

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