Lore “Brunching Shuttlecocks” Sjöberg, the humor columnist for Wired News, devotes this week’s column to reviewing the summer’s crop of movie tie-in breakfast cereals:
Superman Crunch
It’s good to see Superman and Cap’n Crunch — the two most powerful beings in the universe — collaborating. Clearly they enjoyed working together, because this isn’t just another damn boring cereal with unidentifiable marshmallows. No, this is regular, mouth-flaying Cap’n Crunch with red Superman insignias. OK, admittedly they don’t have the actual “S” in the middle. And the low levels of quality control over on Crunch Island have resulted in the shapes looking like anything from a heart to the opening of The Rocky Horror Picture Show, but I give them points for trying. Even better, the cereal turns the milk blue. I have no idea how that works. The Superman symbols turn this kind of mottled, leprous purple, and the milk turns a lovely shade of blue, just like Aunt Beru used to make. And the flavor, well it tastes like Cap’n Crunch’s Crunchberries, which is great, but at this point I’d take anything that would wash the taste of Ice Age 2 cereal out of my mouth.