Sugar water is wholesome for tots

Mark Frauenfelder 11:28 am Thu Jul 20, 2006

Picture 2-13

Someone on eBay is auctioning off an old print plate of a Seven-Up ad showing a baby being fed a bottle of Seven-Up. The copy reads: "So pure…So good… So wholesome for everyone… including the tiniest tots!"

I reversed the plate image so you can read the text. Link (Thanks, Seth!)

Reader comments:

Sass says:

More 7-up creepiness. I saw your link to the 7-UP ad endorsing feeding it to babies, and it reminded me of something I came across the other day. The Gallery Of Regrettable Food has a link to an old promo "cookbook" of recipes using 7-UP. This cookbook is rife with that same theme of 7-UP being "pure" and "wholesome" and meant for the whole family — the description makes it sound like you're drinking holy water, not carbonated sugar!

Paulio says:

Not sure if this is the appropriate place to comment,
but in the original soda-fountain-as-drug-delivery days,
7-up originally had lithium in it and had a tag line of

"takes the Ouch out of Grouch"
which kinda always left me thinking

'and what? leaves you with Grrrrrrrrrrrr'
(Image from vintage 7-Up Flickr Pool. (Thanks, Paula!)

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