BB pal Douglas Rushkoff has posted the fourth excerpt from his forthcoming book "Get Back In The Box: Innovation From The Inside Out." From the excerpt:
In a renaissance society driven by the need to forge connections, play is the ultimate system for social currency. It's a way to try on new roles without committing to them for life. It's a way to test strategies of engagement without being defined by them forever. It’s a way to rise above the seemingly high stakes of almost any situation and see it as the game it probably is. It’s a way to make one’s enterprise a form of social currency from the beginning, and to guarantee a collaborative, playful, and altogether more productive path toward continual innovation.
And this play begins at work….
In their crude efforts to make work more fun, however, most companies are missing the point. Employers are busy installing foosball tables, hiring chefs, and building gyms for their increasingly disgruntled employees, but these are just ways of trying to make a bad situation more tolerable. (or to coax employees into spending long hours away from home) A foosball table is not the sign of a fun place to work; it's a glaring symbol that work is not fun and employees need a break. Why would they rather be playing foosball than doing whatever it is they've been hired to do?
Many have argued that it’s immature and idealistic to believe that everyone,or even a majority of people,should be allowed to enjoy their jobs. In the words of one dark New York TimesOpEd piece, "We're still just means of production….Work is often more bearable when we don’t, in addition to money, expect it always to deliver happiness." The same might be said for life itself, particularly when our duty to perform an economic function extends from what we can produce to what we can consume. Both work and life should be much more than "bearable."
Luckily, renaissances celebrate immaturity and idealism.
