Disney launches Alice in Wonderland couture line

Cory Doctorow 3:13 pm Thu Oct 20, 2005

Disney has licensed graphics from its gorgeous psychedelic classic animated adaptation of Alice in Wonderland for a line of couture houseware and clothing:

This year, Disney positioned itself for the first time as a fashion player, hosting previews of its "Alice In Wonderland" inspired lines of clothing, home decor and accessories at two star-studded events during Fashion Week in Los Angeles…

Disney has licensed Alice and other Wonderland characters from studio art done by Mary Blair and David Hall for lines of fabric, tableware, carpet tiles, decorative pillows and throws, jewelry and clothing.

It has hired Kidada Jones, daughter of music legend Quincy Jones to design a line of jewelry, cashmere throws and pillows, and to dress her celebrity friends in the posh items.

The Alice line will appear in high-end stores such as Fred Segal, Drexel Heritage, Zelen, and specialty retailers starting next spring.

(Thanks, Alice!)

Update: here's a preview of the fashion line.

(Thanks, Kimothy!)

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