A few days ago, I wrote about Todd Lappin’s discovery that the label on a can of Gillette shaving gel for men was hiding the fact that the can was really shaving gel for women.
Gelf magazine contacted Gillette and got the lowdown.
Gelf was immediately on the lookout for a hoax. After all, the man who posted the photos, Todd Lappin, is the founder of Telstar Logistics, a company that was set up solely so that Lappin could park his van in unloading zones in busy parts of San Francisco. (He goes into more detail here.) But Lappin’s follow-up replies to commenters seemed too earnest to be false–“And oddly, I’ve also been overcome with cravings to watch Oprah,” he tacked on to a reply to an inquiry as to the silky-smooth state of his legs–so Gelf turned its investigation towards The Gillette Company.