Infinity Broadcasting tunes into podcasting

I filed a story for Wired News today about plans by Viacom's radio division to convert a failing AM talk-radio station in San Francisco to an all-audience-generated-content format.

The world's first all-podcast radio station will be launched on May 16 by Infinity Broadcasting, the radio division of Viacom. Infinity plans to convert San Francisco's 1550 KYCY, an AM station, to listener-submitted content. The station, previously devoted to a talk-radio format, will be renamed KYOURadio. Infinity, one of the country's largest radio operators with more than 183 stations around the country, will invite do-it-yourselfers to upload digital audio files for broadcast consideration by way of the KYOURadio.com website.

"I'm excited," said Infinity Broadcasting CEO Joel Hollander. "We're creating a new way to let a lot of people participate personally in radio — sharing their feelings on music, news, politics, whatever matters to them. "I also think this is going to be a really interesting way to develop new talent," he added. The station's producers will screen submitted content to ensure it meets quality standards and does not violate FCC broadcast guidelines. Approved podcasts will be simultaneously broadcast over the AM airwaves and streamed online at KYOURadio.com.

In addition to the newfound reach promised by radio broadcast, podcasters may be free to include in their podcasts some music from major record labels, Infinity said. The company said it plans to cover the cost of music-licensing fees, which are prohibitively high for most individuals.

Link