The head of NBC television said today the network may launch blogs for its top news anchors and celeb interviewers.
NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news.
“Over the next two years, network news is going to go through a lot more changes,” Zucker said at a Yahoo conference on high-speed Internet use. “This is one of the biggest issues facing traditional network news divisions.”
“I don’t know why Brian Williams isn’t blogging right now,” Zucker said of the anchor of NBC’s top-rated evening news program who took the helm after veteran journalist Tom Brokaw stepped down in December. “We should be looking for a more interactive component … and be experimenting more.”