A survey of British parents finds that the presence of cartoon characters on junk-food cereal boxes makes it very hard to say no to kids — this has led to calls for an end to cereal and cartoon cross-promos.
Among the culprits named by the report was Nestlé’s Golden Nuggets carrying a picture of Disney’s Incredibles, which contains an extremely high amount of sugar.
Kellogg’s also came under scrutiny for Frosties, which contains more salt and sugar than the Food Standards Agency recommends.
Some of Kellogg’s’ cereals include promotional offers linked to gadgets featuring branding from DreamWorks’s Shark’s Tail film.