More ideology-driven colas

David Pescovitz 9:53 am Sun Feb 13, 2005

For my final update on ideological colas sold in France:
Reader Stéphane Dreyfus points to Tikvacola (named after the Israel's national anthem and the Hebrew word for "hope") and ColaViv, both of which apparently donate money to Jewish charities and/or Israeli organizations.

Philip Rogosky informed me of Alter Cola, whose ad campaign, he points out, "suggested sending a pretzel to the White House."

Thanks to all who emailed. It's nice to know that you can beat the real thing, and that ideology adds life, and life tastes good, and… link to Coke's advertising slogans from 1886 to 2001.

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