Everything's coming up Gandhi

Where's Mahatma Gandhi? According to this TV ad produced by Young and Rubicam Italia for an Italian telecom — he's your new cellphone wallpaper! He's on laptops! He's on gigantic plasma screen displays affixed to the sides of buildings! Wait, now he's a ringtone! File under "tasteless corporate appropriation of the dead."
Link (Thanks, Rohit Gupta in Bombay!)