Gillette announced yesterday the launch of two new products in its “Venus” line, including “The Venus Vibrance,” a (cough, cough) round, pink, battery-powered women’s shaver.
The company will roll out a battery-powered Venus Vibrance shaver, similar to its men’s M3Power, that sends little vibrations to the skin to raise the hair for a closer shave. It also will add Venus disposables. In a product category where women’s products generally are priced higher than men’s — on the assumption women will pay more for personal care — the suggested retail prices for the Venus Vibrance will be $9.99 to $11.99, equal to the new lower price the M3Power gets next month
Just like women’s clothing, personal care consumables like shampoo, and — heck, car repair services often cost more than the equivalent for men, because there’s a (correct) assumption that women will bear a higher price burden than men for each. Hey, feel fucked in more ways than one! Link (via pell thanks Jbat!)
Reader Adam Fields says
Two things:
1) You missed that the story indicates that the women’s line won’t be priced higher because Gillette is giving up on the “women will pay more for nothing” attitude. Commendable!
2) You also missed (or at least didn’t mention) the unfortunate turn
of phrase ‘Our testing indicated that there is an upside potential
to penetrate more razors at a slightly reduced price.’ Ya gotta
love that.
Link.