Bruce Sterling's keynote from SIGGRAPH '04

A BoingBoing exclusive: the full text of Bruce Sterling's brilliant keynote speech delivered last week at the 2004 edition of SIGGRAPH in Los Angeles. Snip:


Steve Jobs is a pioneer of personal computing and the head of Pixar. Apple is the biggest vendor here. It's hard to get any more SIGGRAPH than Steve Jobs. Steve Jobs has neuroendocrinal pancreatic cancer. That's because, like everybody else in the world, like you and like me, Steve Jobs is carrying a load of carcinogens in his flesh. Silicon Valley, as an industrial clean-up site, is rather well known for its mutagens.

The disturbing substances that are in the body of this captain of your industry, they should not be in there. They are wasted resources, they are systemic inefficiencies, they are externalities. We need ways to keep these substances organized and contained, and, eventually, designed out of the production system entirely. Steve is sick for physical reasons, for metabolic reasons. We may not know the exact chains of cause and effect, but there is one; he's not sick because some dark angel blew on his dice wrong. He has effluent, byproducts of industry, inside his body.

It's painful. But we need to understand that our bloodstreams are our dumping grounds. So are our lungs and our livers. If we could visualize that, if we knew and could prove what had gone wrong inside of ourselves, if we could put a digital medical imaging screen on our bellies, our lungs and our livers, and make those invisible problems visible, then everything would become different. If that knowledge was attached to every object in our possession, the objects that were killing us would vanish quickly.

That wouldn't be easy to do. But in the year 2004 it is no longer unimaginable. It could be done. It's possible to live in a cleaner way. We live in debris and detritus because of our ignorance. That ignorance is no longer technically necessary. Those who know, know. Instead, our problem is becoming obscurantism, which is a deliberate hiding of the facts by vested interests who know they are injuring us. Such acts of evil must be combated. Sunlight is the best disinfectant.

Link to complete text. Photo at left from a series of snapshots I took of Mr. Sterling earlier this year in LA.
(Thanks, Bruce!)