In the current issue of Wired magazine, a piece I wrote on social swap nets:
Think of them as eBay crossed with Napster, then injected with Friendster DNA. The newest social networking services merge three powerful Web functions – auctioning, file-sharing, and friend-of-a-friend socializing – to build digital barter economies. Unlike first-gen social networks, these communities are about more than getting laid and getting paid. These “social swap nets” help like-minded members pool digital resources – music, movies, games, even hardcover books.
Mediachest and SongBuddy are two early examples. They’re still small (and size matters when it comes to a well-stocked “sharing pool”), but their very existence points to a new era in networked transactions, one in which online exchanges become more useful.
Here’s how they work: Members browse one another’s collections online using filters such as friend groups, geographic location, or other affinities. This isn’t file-swapping in the old outlaw Napster sense. They can access one another’s stuff, but the original copy literally traded with others, rather than downloaded and duplicated via P2P. Getting hold of the goods is mostly a low tech affair. Members often mail or hand-deliver items.
