Ads on Pringles chips

Cory Doctorow 1:00 am Tue Jun 8, 2004

Procter and Gamble is selling advertising space on individual Pringles chips.

According to the release, first up will be a promotion involving one of Hasbro's (NYSE: HAS) popular board games, "Trivial Pursuit Junior." Questions from that brand will be featured on the crisps, along with the answers, of course. (Actually, P&G should consider placing the questions in one canister of crisps and the answers in another canister to double sales — as well as the anger level of consumers, I suppose). The launch of this initiative is scheduled for summertime.

Link

(via Kottke)

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