BoingBoing reader sid
says, "If you're walking through Shibuya and you see a bunch of hip-swiveling sailors on one of the big electronic billboards, it's not a Village People spinoff. It's an actual ad for Japan's Maritime Self-Defense Force (navy), and the military thinks it will draw kids to military service." The ad series title? "Seaman Ship." Well alrighty, then.
Link, and Link to Japan times story.