Lovemarks.com: I love/respect this brand!

Xeni Jardin 3:14 pm Tue Nov 25, 2003

Snarked from Gawker:

Charles "Chucky" Saatchi, swinging advertising mogul, thinks it's time for you to revel in the consuming pleasure that is Lovemarks: the future beyond brands. At the oddly confusing Lovemarks.com, "real people" write in about how favorite brands moved from objects to something more like family members. Adidas: "Reminds me of my childhood." BMW: "Mystery, aura and history oozes out." Abercrombie & Fitch: "I started wearing their clothes and it made me cool and hip differentiating me with the rest of the Gap wearing populace." (Snicker. Mmm, Snickers! I could go for one of those…)

Link

(Spotted first by Invisible Cowgirl)

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