UK hair salons will showcase short films to customers in the chairs, who will be the last captive audience now that UK TV channels has stopped showing shorts.
Paul Trijbits, head of the Film Council's New Cinema Fund, which backs 150 shorts a year, said: "Short films are essential to filmmakers' development. With limited short film programming in cinemas and little support from broadcasters, this is a fantastic way of getting an audience."
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