MTV’s about to become Sweden’s latest mobile operator:
Music video channel MTV is to venture into the world of mobile phone service provision in Sweden. Beginning this month, MTV Europe is to offer pre-paid mobile services in the Scandinavian country as a mobile virtual network operator (MVNO) over Telia Mobile’s GSM network, branded “Hello MTV”. Aiming its service at the young viewers of its music television network, the country’s newest mobile operator will include various musical data services such as music news, premium ringtones and programme information. Users will also be able download music charts and contact musicians and MTV VJs though special numbers. The music channel has subcontracted mobile virtual network enabler Spinbox to provide network management, billing and customer care. This company, has, in turn, subcontracted SmartTrust to provide and manage the network’s mobile data services.