Hard times for the Mouse: Walt Disney World is discounting admissions in the face of a serious drop-off in visitors and revenue.
VISITORS TO Disney World were down 7 percent in the last quarter. That may seem like a dwarf-sized downsizing to you and I, but in financial terms it translates into a 2.6 percent drop in revenues from the previous year and a whopping 45 percent quarterly drop in operating income.
Translation: Disney desperately need warm bodies filling its resort hotel rooms and roaming its parks, and it figures this “Fairytale Vacation Package” is just the thing to lure them down to Orlando for a week of frivolous spending on mouse eared-caps and other souvenirs. That’s why Eisner and Co. are willing to give away three nights and three park passes essentially for free. (Either that or someone been at the Tinkerbell dust again.)