Dunkin Donuts co-opts "on-your-face" ads, "amihotornot" meme for Superbowl ads

Mike sez: "Dunkin' Donuts is paying fans to wear temporary tattoos bearing the company's logo on their foreheads during the NCAA Tournament. More info on the promotion in this ESPN story. The site itself is a 'Hot or Not' clone which lets users rate the tattooed fans on a scale from 'Mad Cool' to 'Mad Fool.'." Link to "Dunkin Madness" website (where fans can pick favorite tattoos), Discuss