AOL Time Warner is hoping that people will be stupid enough to sign up up for Mystro TV, which is sort of like TiVo, but lets cable networks prevent people from time shifting certain shows, and inserts commericals when viewers hit the pause button. Sounds llike it should be called Monstro TV.
But the demonstration also stresses that the Mystro TV system offers networks and studios considerable advantages over in-home personal video recorders such as TiVo or ReplayTV, which is made by Sonicblue. Not only can networks determine the availability of their shows, but Mystro TV prevents consumers from making, storing or sharing copies (something ReplayTV allows). Mystro also does not automatically skip commercials or even include a fast-forward button that leaps past one 30-second commercial at a time (another feature of ReplayTV.)
While a program is paused or rewinding, networks can insert new commercials during the process or display them around the periphery of the screen. On the CD-ROM demo, for example, a viewer pausing “Charmed” might see a commercial for Special K or Pizza Hut.