Will’s just discovered that his copy of Intuit TurboTax and discovered that the software locks itself to his CPU and he’s hopping mad.
Why is Intuit requiring TurboTax customers to activate their software?
We’re money-hungry morons who seek to alienate our loyal customer base.How does Product Activation work?
Consider this analogy: it’s like you bought a book that is licensed to a single lamp. You can read the book under that lamp, but if you go to a different room, you’ll have to take the lamp with you. If your dog knocks over the lamp, you’ll have to buy a new copy of the book. If you want to give your brother-in-law your book when you’re done reading it, you’ll have to give him the lamp, too. If you need to put a new bulb in the lamp, you’ll probably be able to read the book, but no guaranteesHow do I benefit from this approach?
(sound of guilty whistling).How does Product Activation protect customer privacy?
Trust us. We use magic fairy words.
(Thanks, Will!)