Super-scary approach to marketing from an Atlanta company: scan people’s brains with MRIs to see how the subconscious mind responds to products and ads.
In a hospital in Atlanta, researchers are trying to do that mapping. They’re paying people to lie inside MRI machines and look at pictures of products while the machine snaps images of their brains. The Brighthouse Institute for Thought Sciences claims it’s closing the gap between business and science — with the goal of getting us to behave the way corporations want us to.
“What it really does is give unprecedented insight into the consumer mind. And it will actually result in higher product sales or in brand preference or in getting customers to behave the way they want them to behave,” company executive Adam Koval told Marketplace.
Link Discuss (Thanks, Rushkoff!)