AOL pimps out Alfred E Neuman

Cory Doctorow 8:02 am Tue Mar 19, 2002

AOL-Time-Warner-Netscape-Crazy Joe's Discount BBQ is whoring poor old Alfred E Neuman out to Land's End.

Although Mad's founder, the late William Gaines, once vowed to teach kids not to believe in ads, his cartoon protege has chosen another path, dishing out product endorsements for everything from Lucky jeans to Tang to computer gear. "Advertisers are realizing Neuman puts a smile on people's face and creates immediate brand recognition," says Joel Ehrlich, senior vice president of advertising and promotions for DC Comics and Warner Bros., Mad's parent company.

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(via This Modern World)

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