Breakfast cereal in detail

Cory Doctorow 4:33 am Thu Feb 14, 2002

More than a museum of breakfast cereal, EmptyBowl is an extended, mixed-media critical hymn early morning sugar snacks, full of essays, reviews, and news.

Cereal makers stopped trying to make good new cereals in the 1960's. Shapes, tastes and consistencies were tried and tried again, but someone thought that these were ideas were supposedly exhausted. So, instead of creating in the best cereal research teams money could buy, they hired a chemical engineer. The reasoning was simple: just mix what you already have and put a new box cover on it.

The Bart cereal is Corn Pops with the Recees Cereal power on it. The Homer cereal is Apple Jacks with cinnamon. No, not exactly, but close enough.

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(Thanks, Eric!)

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