So, what the hell is her name? Johnny Deep (the flamboyant/nutso founder of the P2P file-trading service AIMster) used to claim that his company’s name was based on his daughter Aimee’s AOL Instant Messenger nickname, and so AIMster’s name had nothing to do with AOL’s trademarks — it was just paternal affection for a beloved daughter (who was also the company’s jailbait bikini-clad mascot). Now that AOL has forced Deep to change the company’s name to MADster, he’s also changed his story about his daughter’s name — now she’s called “Madeline,” and her AIM handle is Madster as well. William Gaines could not be reached for comment.