Boing Boing Staging

Remember when margarine's big pitch

Remember when margarine’s big pitch was its indistinguishabillity from butter? Now, it’s being sold on its own merits, packaged as brightly colored oleaginous goo in squeeze-tubes.

The ConAgra Foods Inc. unit said it plans to roll out in November “Electric Blue” and “Shocking Pink” margarines in easy-to-grip 10-ounce bottles designed to be kid-friendly.

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