Dan Gillmor’s guide for PR flacks is both humorous and useful. I’m especially fond of the “No faxes, no snailmail, no packing kernels, no html mail, no attachments” rule. I’m on the organizing committee for a conference, and all proposals were supposed to come in as text in a message. Of course, while I was at a conference in England, paying a buck a minute to connect to the Internet, some jackass company’s jackass PR agency submitted a bunch of proposals (Four proposals, submitted by the PR agency! How lame is that?) as 500k+ Word attachments. Those four proposals cost me twenty bucks to read! And they would have been only about 10k each as text in a message! Link Discuss (via kottke.org)